PHILO × RITUAL ADS
Report 05 / The League

From finding
to frame.

The previs sketches six films: the stadium, the draft, the booth, the ritual, the rivalry, the signing. Production is where they get made. This page pairs each film with the findings nearest to it and the decisions the data can make on set.

The pattern across the reports: fandom has a league's structure (seasons, allegiances, appointment viewing) and a courtroom's voice. The films stage the structure. The findings supply the voice: who goes on the draft board, what the booth calls, which numbers fill the lower thirds, and when the calendar says to run each spot.

Film by film

What each film takes from the research

The six films from the previs, each paired with the findings closest to its territory and the specific decisions the data can make in production.

Film 01 · The key visual · the anthem
The League

A stadium built out of living rooms. The fandom was never small. It just watched from the couch.

What the data says

52% of the 1,320 streaming ads we labeled lead with an announcement: content news, dates, lineup drops. The category talks about itself; almost nobody makes the fan the hero. A film where the fan is the hero walks into the emptiest square on the board (Report 01).

For production

Keep the fan at the center of every frame. The wave plays because reacting together is the one behavior every community shares (40%63% of all comments). Joy is the common language; the stadium gives it scale.

Film 02 · The fandom flip
Draft Night

Fantasy league night, cast from the league's real fans. The board is real and so are the names.

What the data says

The board casts itself. Splitting proper names out of each fandom's distinctive vocabulary gives us a measured draft order: the names each community actually argues about, ranked by how much more they come up than in controls (Report 02, Finding 2.3).

For production

Cast the board from the data, not from memory. We can hand wardrobe a per-fandom big board and refresh it every season. A new reunion swaps names in without a reshoot, which is the previs's own longevity plan.

Film 03 · Play-by-play
The Booth

Two commentators call a reunion like a title fight. Freeze-frame. Run that back.

What the data says

This is where the data is loudest. Rendering verdicts runs 1.73.6× the control rate in all six communities, and up to 25% of everything a fandom says is a judgment: guilt, receipts, who was right. Fans are already commentators. Their discipline is judging (Report 02).

For production

Write the booth to call receipts, not touchdowns. "The telestrator finds the look before the apology" is exactly how these fans already talk: replay, evidence, verdict. The box-score cards (Tears 4 · Receipts 7) can carry real counts from real reunion threads.

No lies were told 💅 Can anyone think of a single example where Amanda was a good friend to any of the girls? The ONLY time she could have conceivably…
Summer Housesrc
Film 04 · The ritual
Full Kit

Game-day ritual, finale edition. Face paint, lucky seat, kit check. Zero irony.

What the data says

Nothing here needs inventing. Fandom runs on a schedule: premieres, reunions and finales land on dated fixtures (the season, below), and the switcher threads show people organizing subscriptions around them. Appointment viewing isn't a metaphor here. It's measured behavior.

For production

Shoot the devotion completely straight. The expertise is real (fans hold receipts across seasons), so the "Seasons deep 14 · Episodes missed 0" stat card is documentary, not exaggeration. October sits inside the season, not ahead of it.

Film 05 · House divided
The Rivalry

One couch, two allegiances. The tape line goes down the middle, love underneath.

What the data says

Fans take sides at actual sports-fan rates: Summer House runs 17% of comments in open allegiance, above the sports-fan control (12%) and well above general TV talk (10%). Team-claiming is native behavior, not a borrowed trope (Report 02).

For production

End the derby coverage in a verdict. The face-off's "one verdict from the TV" beat is the same judging voice the booth runs. The fixture-card social series can be cast from measured feuds: the names each fandom actually argues about.

KJ WE LOVE YOU! Flood the comments with positivity!! God Bless this Man & His Vulnerability. If you are struggling please know that you are loved an…
Summer Housesrc
Film 06 · The expansion
Signing Day

When a new franchise joins the lineup it gets the table, the jersey, the flashes.

What the data says

Lineup is the argument switchers already have: 41 of 51 Philo switcher threads argue content and channels, 30 argue price (Report 04). Carriage news is news to this audience. They track it the way fans track transfers.

For production

The ceremony format scales: every future carriage add re-uses the jersey and the folding table, and the events tracker below flags the moment to run it. Announcements are the category default. This is the one place to make one, played as sport.

Film 02, cast by the data

The big board, measured

The proper names split out of each fandom's distinctive vocabulary: the people each community actually argues about, ranked by how much more they come up than in controls. This is Draft Night's casting sheet.

90 Day Fiancéthe board
  1. 01thaisz 4.5
  2. 02jennyz 3.5
  3. 03pedroz 3.3
  4. 04sophiez 3.1
  5. 05armandoz 3.1
  6. 06hannahz 3.0
Love After Lockupthe board
  1. 01mokaz 5.4
  2. 02brookez 5.0
  3. 03breez 4.1
  4. 04derekz 3.9
  5. 05moniquez 3.9
  6. 06angelaz 3.5
Mama Junethe board
  1. 01pumpkinz 8.7
  2. 02annaz 7.8
  3. 03alanaz 7.5
  4. 04kaitlynz 7.0
  5. 05michaelz 6.9
  6. 06joshz 6.5
The Braxtonsthe board
  1. 01tamarz 12.5
  2. 02toniz 7.4
  3. 03towandaz 6.4
  4. 04traciz 5.7
  5. 05trinaz 5.5
  6. 06braxtonz 5.2
Summer Housethe board
  1. 01ciaraz 9.2
  2. 02amandaz 8.9
  3. 03westz 7.1
  4. 04carlz 5.4
  5. 05kylez 5.0
  6. 06lindsayz 3.9
LipstickAlley Reality TVthe board
  1. 01aniyaz 4.1
  2. 02olandriaz 3.8
  3. 03mokaz 3.6
  4. 04islandz 3.5
  5. 05trinityz 3.5
  6. 06love islandz 3.2
No off-season

When to run it: the season is real

We dated 25 franchise events, 23 of them premieres, every one checked against a public source. These shows premiere in waves each spring and fall, with reunion "playoffs" trailing 6–10 weeks behind. October lands inside a live season.

2026-03-13PREMIEREhigh confidence
Mama June: From Not to Hot new season premiere
Mama June
source
2026-05-01REUNIONhigh confidence
90 Day Fiancé: Before the 90 Days Season 8 Tell All: Part 2
90 Day Fiance · TLC
source
2026-05-10PREMIEREhigh confidence
90 Day Fiancé Season 12 premiere
90 Day Fiance
source
2026-05-29PREMIEREmedium confidence
Love After Lockup new season premiere
Love After Lockup · We TV and All Reality
source

The honest read: the spring 2026 wave is already dated; the fall wave that overlaps the campaign is announced 6–8 weeks out. The events fetcher keeps watching, so the flight plan and every schedule lower-third update themselves as networks post dates. A subscription you keep for a library is a utility. A subscription you keep because the new season starts March 13 is a season ticket.

DateFranchiseEventTypeConfidenceSource
2026-05-0190 Day Fiance90 Day Fiancé: Before the 90 Days Season 8 Tell All: Part 2reunionhighlink
2026-05-1090 Day Fiance90 Day Fiancé Season 12 premierepremierehighlink
TBA90 Day Fiance90 Day Fiancé: Before the 90 Days Season 8 Tell Allreunionlowlink
TBA90 Day Fiance90 Day: The Last Resort Season 3 premierepremierelowlink
TBA90 Day Fiance90 Day: The Single Life: Tell Allreunionlowlink
TBA90 Day Fiance90 Day Fiancé Season 12 premierepremierelowlink
TBA90 Day Fiance90 Day: The Last Resort Season 3 premierepremierelowlink
TBA90 Day Fiance90 Day Fiancé Season 12 premierepremierelowlink
2018-01-12Love After LockupLove After Lockup series premierepremierehighlink
2018-12-07Love After LockupLove After Lockup season 2 premierepremierehighlink
2019-06-14Love After LockupLove After Lockup: Life After Lockup premierepremierehighlink
2019-08-16Love After LockupLove After Lockup season 2 premierepremierehighlink
2020-01-03Love After LockupLove After Lockup: Life After Lockup season 2 premierepremierehighlink
2020-07-17Love After LockupLove After Lockup season 3 premierepremierehighlink
2020-09-11Love After LockupLove After Lockup: Life After Lockup season 3 premierepremierehighlink
2023-09-15Love After LockupLove After Lockup new season premierepremieremediumlink
2026-05-29Love After LockupLove After Lockup new season premierepremieremediumlink
TBALove After LockupLove During Lockup season 6 premierepremierelowlink
2012-08-08Mama JuneHere Comes Honey Boo Boo series premierepremierehighlink
2014-08-14Mama JuneHere Comes Honey Boo Boo series finalefinalehighlink
2017-02-24Mama JuneMama June: Family Crisis series premierepremierehighlink
2020-03-27Mama JuneMama June: From Not to Hot – Family Crisis season 4 premierepremierehighlink
2021-03-19Mama JuneMama June: Road to Redemption season 5 premierepremierehighlink
2026-03-13Mama JuneMama June: From Not to Hot new season premierepremierehighlink
TBAMama JuneMama June: From Not to Hot season 8 finalefinalelowlink
2013-05-31Marriage Boot CampMarriage Boot Camp series premierepremierehighlink
2014-03-07Marriage Boot CampMarriage Boot Camp season 2 premierepremierehighlink
2019-10-11Marriage Boot CampMarriage Boot Camp season 15 (Reality Stars - Family Edition season 4) premierepremierehighlink
2020-02-06Marriage Boot CampMarriage Boot Camp season 16 (Hip Hop Edition season 2) premierepremierehighlink
2020-07-02Marriage Boot CampMarriage Boot Camp season 17 (Hip Hop Edition season 3) premierepremierehighlink
2021-10-17Marriage Boot CampMarriage Boot Camp season 18 premierepremierehighlink
TBAMarriage Boot CampMarriage Boot Camp series conclusionfinalelowlink
2017-01-09Summer HouseSummer House series premierepremierehighlink
TBASummer HouseSummer House Canadian installment premierepremieremediumlink
TBASummer HouseSummer House Season 11 premierepremierelowlink
TBASummer HouseSummer House Season 10 finalefinalelowlink
TBASummer HouseSummer House Season 10 reunionreunionlowlink
TBASummer HouseIn the City reunion part tworeunionlowlink
2011-04-12The BraxtonsBraxton Family Values series premierepremierehighlink
The finishing layer

The broadcast package can carry real numbers

The pitch's lower thirds, stat cards, and box scores are designed slots. We can fill them with measured values. The joke lands harder when the stats are real.

Stat card · the faithful
Verdicts rendered25% of comments
vs general TV talk3.6×
Receipts keptAll

Every number traces to a study row: the “dry as a box score” voice, backed by an actual box score.

Box score · reunion night
Fandoms above control6 of 6
Allegiance, house divided17% of comments
FinalSomebody fumbled

Reunion-night threads can be counted live (tears, walkouts, receipts) and cut into the booth's replay package.

The schedule
Dated fixtures tracked39 events
The reunionSold out
Oct 1Opening day

The events tracker keeps running, so the schedule lower-third updates itself as networks announce fall dates.

Beyond the :30

Where each piece runs

The brief asks for ideas that extend past TV. The suite is built to split across channels without new concepts: each placement takes the piece of the league that fits how people use that channel.

CTV & linear
The League

The anthem at full length. The stadium of living rooms is the brand story; it runs where the fandom already sits.

YouTube
The Booth

Episodic segments cut per reunion. The verdict language comes straight from the comment sections we measured, on the platform we measured them.

Meta & Instagram
The Rivalry · Full Kit

Fixture cards for real premiere matchups, house-divided stills, kit-check carousels. Cast from the measured feuds.

TikTok & Reels
Reaction vignettes

Reacting together is the one behavior every community shares (40%–63% of comments). Short, vertical, in that register.

Email & CRM
Signing Day

Carriage adds and season openers, announced as transfers. The events tracker flags the send date.

Landing pages
The big board

Draft boards and stat cards rendered live from the studies. The report you are reading is the proof of concept.

On budget: the boards, box scores and schedule cards refresh from the data with no reshoots. A new reunion swaps names on the big board; a fall date fills a lower-third. The production spend goes on screen once, and the suite stays current all season.

Next · Report
Method & Provenance